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Disclaimer

The information contained in this website is for general information purposes only. The information is provided by 360 Technology and while we endeavor to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.

In the event you can link to other websites which are not under the control of 360 Technology, we have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.

360 Technology takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.

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Privacy Policy

The responsible organisation in terms of data protection law is:

360 Technology Agency Pty Ltd
Tower 3 International Towers
Level 38
300 Barangaroo Avenue
Sydney NSW2000
Australia

Contact form

If you contact us by email or the contact form, the information you provide will be stored for the purpose of processing the request and for possible follow-up questions.

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Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing them other services relating to website activity and internet usage.

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Like many other websites, we also use so-called “Cookies“. Cookies are small text files that are placed by this website on your computer. This provides us with certain data automatically, such as IP address, browser used, and operating system from your computer and your connection to the Internet. Cookies cannot be used to launch programs or to transfer viruses to a computer. Based on the information cookies provide, we can facilitate navigation and enable the correct display of our websites.

In no case will the data collected by us be passed on to third parties or a link to personal data be established without your consent. Of course, you can also view our website without cookies. Internet browsers are regularly set to accept cookies. You can deactivate the use of cookies at any time via the settings of your browser. Please use the help features of your internet browser to find out how to change these settings. Please note that some features of our website may not work if you have disabled the use of cookies.

Your rights for information, correction, suspension, cancellation and opposition

You have the right to receive information about your personal data stored by us at any time. You also have the right to correct, block or, apart from the prescribed data storage for business transactions, delete your personal data. Please contact our data protection officer. The contact details can be found below.

A data lock can be taken into account at any time, with this data stored in a lock file for control purposes. You can also request the deletion of this data, as long as there is no legal archiving obligation. As far as such an obligation exists, we lock your data on request.

You can make changes or revoke your consent by notifying us with effect for the future.

Change of our privacy policy

We reserve the right to change this Privacy Policy from time to time to ensure that it complies with the current legal requirements or to implement changes to our services, such as introducing new ones. For your new visit the new Privacy Policy is valid.

Questions to the Data Protection Officer

If you have any questions about data protection, please write us an e-mail or contact our Data Protection Officer directly:

Contact details:
Tobias Brinkmann
[email protected]

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About Us

We’re here to make your business growth and success a reality.

360 has an established network of contacts to go-to market, increase brand awareness and create demand in a variety of market segments.

Built by a team of professionals, 360 brings a wealth of local experience and knowledge. This is of vital importance to your business as it ensures we target the right partners for you.

360 Click on the title for more information

Full-Service Consulting & Agency

Strategic Business Consulting, PR, Marketing, Sales and Product Development
CONTACT US

DRIVING BUSINESS GROWTH

We’ve made a habit of making an impact

  • Established leading SSD storage brand globally
  • Grew AMD component business 10x within three years
  • Increased market share for AMD client business (Desktop/AIO + Portables) from >5% to over 30% within three years
  • Led and implemented brand transition of Toshiba Memory to KIOXIA in EMEA
  • Created and built new Gaming Peripheral brand MOUNTAIN
  • Established large network of media, channel and industry partners over the past 20 years

PR & MARKETING

PR

  • Reviews with leading media which generate awards and key reference points to influence prospective buyers

  • Relationship building with a network of over 1,200 press partners

  • Segments including Gaming, IT/Hardware Enthusiasts, Enterprise/B2B, Consumer Electronics, Lifestyle, and more

  • Positioning of your brand as a technology leader through interviews and articles with media partners

  • Story-telling with leading media partners to influence prospective buyers

Branding and Advertising

  • Brand (re)launch strategy and implementation, from crowdfunding campaigns to complete corporate rebrand
  • Online and offline campaigns with leading tech and lifestyle media to drive traffic to sales partners and increase brand mindshare
  • Promotional opportunities to increase synergy with media titles with activities such as sponsorships, competition prizes etc.
  • Sponsorship programs with individuals or groups who can promote the brand and become brand ambassadors
  • Corporate, Campaign and Events websites to generate traffic, get better SEO, provide better service to customers, and increase online presence

Influencers and Content

  • Influencer opportunities to help drive “word-of-mouth” marketing and brand awareness on YouTube, Twitch, Facebook, Twitter, Instagram, and TikTok
  • Content for both channel and media partners to give the Company overview, Media Kits for new product launches, and training material
  • Educational tutorials, case studies, and whitepapers to inform your customers and partners
  • Blogs to generate interesting content and improve customer dialogue, further demonstrating the position of technology leader
  • Email Marketing development and design from the concept stage to implementation across digital and traditional marketing platforms

Digital & Social

  • Digital marketing planning and implementation to improve your brand positioning and generate ROI online including search, mobile, and display
  • Campaign management on key platforms such as Google Ads, Facebook Ads, Instagram pages, and more.
  • Social media targeting with data and audience insights through research to analyse and recommend how best to generate results
  • Strategy with end-to-end service, encompassing creative direction, brand strategy and communications planning, social buying, copywriting, campaign implementation, management, analysis and reporting

Events

  • Tradeshows – a broad range, from industry specific to mass consumer, with 360 supporting you with an endto-end service
  • Partner Events to support channel partners, generate more brand exposure, and interact with current and potential customers (both resellers and end-users)
  • Industry Conferences - an important opportunity for your brand to participate in technology discussions, garner exposure, and connect with industry opinion leaders and potential partners

DIGITAL MARKETING

Foundational Online Presence

NETWORK
• 1800+ press/influencer contacts
• Close network built-up over the past 20 years
• Segments include gaming, tech, lifestyle, audio/video
• 15M+ follower reach for esports influencer campaign alone

VALUE
• $1.1M published value…for $375K investment (2022 agency clients)
• Exposure generated through product investment for reviews, social media promos, competitions

RESULTS
• 11.1K published articles
• 1200+ review awards
• “Best of” lists with key media
• 300M+ influencer video views
• 2.5B+ banner impressions
• 12:1 ROAS social ad campaign

Organic Growth Strategies

NETWORK
• 1800+ press/influencer contacts
• Close network built-up over the past 20 years
• Segments include gaming, tech, lifestyle, audio/video
• 15M+ follower reach for esports influencer campaign alone

VALUE
• $1.1M published value…for $375K investment (2022 agency clients)
• Exposure generated through product investment for reviews, social media promos, competitions

RESULTS
• 11.1K published articles
• 1200+ review awards
• “Best of” lists with key media
• 300M+ influencer video views
• 2.5B+ banner impressions
• 12:1 ROAS social ad campaign

Paid Advertising & Acquisitions

NETWORK
• 1800+ press/influencer contacts
• Close network built-up over the past 20 years
• Segments include gaming, tech, lifestyle, audio/video
• 15M+ follower reach for esports influencer campaign alone

VALUE
• $1.1M published value…for $375K investment (2022 agency clients)
• Exposure generated through product investment for reviews, social media promos, competitions

RESULTS
• 11.1K published articles
• 1200+ review awards
• “Best of” lists with key media
• 300M+ influencer video views
• 2.5B+ banner impressions
• 12:1 ROAS social ad campaign

Partnerships & Collaborations

NETWORK
• 1800+ press/influencer contacts
• Close network built-up over the past 20 years
• Segments include gaming, tech, lifestyle, audio/video
• 15M+ follower reach for esports influencer campaign alone

VALUE
• $1.1M published value…for $375K investment (2022 agency clients)
• Exposure generated through product investment for reviews, social media promos, competitions

RESULTS
• 11.1K published articles
• 1200+ review awards
• “Best of” lists with key media
• 300M+ influencer video views
• 2.5B+ banner impressions
• 12:1 ROAS social ad campaign

Engaging & Retaining Customers

NETWORK
• 1800+ press/influencer contacts
• Close network built-up over the past 20 years
• Segments include gaming, tech, lifestyle, audio/video
• 15M+ follower reach for esports influencer campaign alone

VALUE
• $1.1M published value…for $375K investment (2022 agency clients)
• Exposure generated through product investment for reviews, social media promos, competitions

RESULTS
• 11.1K published articles
• 1200+ review awards
• “Best of” lists with key media
• 300M+ influencer video views
• 2.5B+ banner impressions
• 12:1 ROAS social ad campaign

Performance Analysis

NETWORK
• 1800+ press/influencer contacts
• Close network built-up over the past 20 years
• Segments include gaming, tech, lifestyle, audio/video
• 15M+ follower reach for esports influencer campaign alone

VALUE
• $1.1M published value…for $375K investment (2022 agency clients)
• Exposure generated through product investment for reviews, social media promos, competitions

RESULTS
• 11.1K published articles
• 1200+ review awards
• “Best of” lists with key media
• 300M+ influencer video views
• 2.5B+ banner impressions
• 12:1 ROAS social ad campaign

SALES

Channel Strategy

  • Direct To Consumer (D2C) for a fully branded experience, from store purchase to home delivery. Conversion activities including promotions, direct marketing, product reviews, and cross-selling.

  • Distribution to centrally manage stock and logistics for a broad range of resellers.

  • Online resellers with a strong and loyal customer base, including content-rich product pages, promotions, events, and branding.

  • Retail stores for a hands-on product experience in busy shopping locations.

  • Marketplaces to broaden the online reseller reach, with some marketplace stores very proactive with marketing and promotions.

Demand & Conversion

  • Customer reviews, for example with Amazon Vine, is a highly effective method of generating positive customer experience
  • Inbound marketing campaigns to generate a customer database for use with follow-up promotions
  • SEO/SEM campaigns to increase visibility on search engines and media websites and convert to sales
  • Behavioral targeting advertising campaigns to convert browsing (or window shopping) to actual sales
  • Where to Buy page on the Company website to guide customers to trusted channel partners in each region

Channel Marketing

  • Content management with key retailers such as Amazon to maximiSe product positioning
  • Partner Programs with distribution to drive reseller expansion, and with resellers (retail and retail) to drive sales and brand awareness
  • Cross-promotion campaigns with partners such as gaming streamers, retailers, and complimentary brands
  • Exposure in newsletters, catalogs, online banners, in-store displays, flyers, and more
  • Positioning with distribution to gain brand importance internally, and with resellers to ensure your brand is the leading brand in its category

Merchandising

  • Network including the largest retail chains, gas stations, DIY stores, specialist stores, and more - throughout EMEA and ANZ

  • Experience with close pricing, stock and display position management to ensure the quality of your total product offering

  • Stand-out from the crowd with in-store POS and POP material and inform potential customers

  • Promotions management such as in-store sales days and Black Friday

PRODUCT DEVELOPMENT

Identity

  • Brand Creation including logo design, brand personality, target customers, and value proposition.

  • Brand Promise to make clear to consumers and partners what the brand stands for and what they can expect.

  • Market Differentiation – a brand needs to establish itself with each product release. The USPs need to be clearly defined and be in line with the brand promise.

  • Design language including visual clues research (both primary and secondary) and broken down into areas such as interaction, reduced, smart parts and visualized usage.

  • Innovation is a key differentiator and should be seen in all products, led by the high-end “hero” or “flagship” model.

  • Product nomenclature to define naming and descriptions across a selection of products

Development & Design

  • Market Requirement Document (MRD) for market research to assess opportunities, including competitor analysis, community listening, customer surveys, and reseller feedback.
  • Vision & Concept for the product including supplier discussions and feasibility study, and idea concepting for how we want it to look, before engaging with ID agency.
  • ID of design concepts with 2D concepting and 3D designs, dummy mockup such as mouse 3D printing, and rounds of feedback internally. Patent protection also considered.
  • Packaging design from market research, visual brainstorming, concept sketches, materials assessment, and feedback rounds.
  • Production of hardware and software (where required) to assess design integrity and move to the stages of EVT, DVT, PVT and final MP.
  • Roadmap creation to plan the long-term product development strategy in line with overall business goals.

Go-to-Market Strategy

  • Market analysis for final product positioning in terms of USPs, pricing, stock, product training, and content.
  • Sales channels defined to optimize revenue performance after launch, including D2C, distribution, retail (or a combination of all)
  • Communications strategy to ensure consistancy at launch on the website, social media, customer service, plus sales and marketing teams. Assessment made for all paid, earned and owned media.
  • Media exposure at launch with a press release announcement, followed by product reviews with press and influencers to generate awards and recommendations.
  • Campaigns to further drive product awarness through digital channels, media advertising, and channel marketing.
  • Partnerships with similar brands to broaden the customer reach and connect the product to complementary

Customer Experience

  • Product Reviews, with customers, contacted post-purchase to encourage them to post a review of their product. Important tool to convince prospective customers to convert their interest.
  • Community - actively encourage community on Discord to share images of their product and/or set-up to show customization and user-centric design.
  • Social Media to drive customer sentiment through all channels, constantly monitored to play a large role in our pre and post purchase communications.
  • Media Comments - in addition to social media, we monitor comments on channels such as YouTube, TikTok and press websites to gauge customer sentiment from the wider tech audience.

CASE STUDIES

Creating a Corporate Website

Goal
To create a strategy and implement it for consumer press, surrounding the rebrand of Toshiba Memory to KIOXIA in October 2019.

About
After an initial planning session with KIOXIA management, we could create the strategy needed for driving the KIOXIA rebrand news with consumer press across Europe, including press release, article content, press interview, editorial briefings, media kits, advertising campaign, product reviews, influencer marketing, channel marketing, and more.

Results

  • Press coverage of rebrand reaching over 120 million consumer tech readers across Europe with over 190 articles

  • Dozens of awards and recommendations driving product quality and new brand positioning

  • Over 30 million banner impressions and 60,000 clicks with Tier 1 consumer technology media

Brand Creation & Launch

Goal
To create and launch a new gaming peripherals brand – MOUNTAIN

About
Created the MOUNTAIN brand from scratch, including the name, logo, messaging, website, product design, and more. Brand was launched with a teaser page to collect email addresses in the build-up for a full Kickstarter crowdfunding campaign launch, including social media and community pages to drive brand awareness and create demand.

Results

  • Full brand strategy created and implemented, including crowdfunding campaign, public relations, sustainability, content, social media, advertising, community, brand store, and more
  • Led product management process for research, design, and go-to-market strategy
  • Crowdfunding campaign hit funding goal in 24 hours, with over 1100 backers overall

DTC Strategy and Management

Goal
To promote HP laptops with AMD Ryzen™ processors and Windows 10 with leading retailer El Corte Inglés, by branding metro stations in Barcelona, Madrid, and Vizcaya/Bilbao.

About
Worked closely with AMD, HP, and El Corte Inglés to develop a marketing campaign that promotes AMD-equipped HP laptops. Because of its great capacity for coverage, notoriety, and segmentation, Metro was considered as an ideal media to connect directly with the audience. JCDeceux, which exclusively manages the communication of the three main Metro lines in Spain (Madrid, Barcelona and Vizcaya/Bilbao) was chosen as partner.

Results

  • 20 MUPIs and over 150 video walls in Metro stations in Barcelona, Madrid and Vizcaya/Bilbao for 12 days
  • Raised AMD brand awareness in the daily life of end-customers with an estimated reach of around 2.5 million people

Maximizing Ad Spend

Goal
To increase the esports and gaming presence of Toshiba’s retail brand OCZ in Germany by utilizing our relationship with industry partner Red Bull.

About
Worked closely with Red Bull to include Toshiba’s OCZ brand in Red Bull’s Best Plays online competition. Participants needed to submit their “best play” games to be in with a chance of winning prizes, including high-performance Toshiba consumer products. Campaign across multiple games including FIFA, League of Legends, and Blizzard (general)

Results

  • Social media reach through Red Bull Games (over 530k followers)
  • News exposure with specialised gaming media such as Summoners Inn and InGame
  • Exclusive storage brand for partnership with global brand
  • Brand awareness across leading gaming titles

Esports Sponsorship

Goal
MOUNTAIN was the exclusive keyboard and mouse supplier for global esports and entertainment company Misfits Gaming Group (MGG). MGG was ranked by Forbes as the 12th most valuable esports organisation in the world in 2019.

About
MGG was at the forefront of the relentless rise of esports. MGG’s teams competed at the highest level, with Misfits Gaming in Riot Games’ League of Legends (LEC, LFL), Florida Mutineers in Activision-Blizzard’s Call of Duty (CDL), and Florida Mayhem in Activision- Blizzard’s Overwatch (OWL). Each team supported by a talented team of content creators.

Results

  • The MOUNTAIN brand featured on the team jerseys
  • Featured in exclusive branded content from MGG’s team players and content creators
    – first unboxing video reached over 1.1m followers with just one influencer on TikTok!
  • Featured in MGG broadcasts throughout the team seasons

Technology Leadership

Goal
To enable Brighton & Hove Albion football club to quickly capture and edit Premier League exclusive footage for their Seagulls TV club channel.

About
Brighton & Hove Albion competes in the world’s leading football league, England’s Premier League. Game footage is captured in high resolution and edited at the on-site studio suite for upload to their club channel. To enable this fast processing of data, the a/v production team uses SSDs (solid-state drives) provided by Toshiba, a leading manufacturer of NAND flash for SSDs, in addition to mobile communications, automotive on-board systems, datacentres, industrial robotics.

Results

  • Faster data processing rates, up to 15x faster than traditional hard disk drives (HDDs)
  • Increase in subscribers to Monthly Pass due to high availability of content
  • Increase in content package options due to faster editing of files

Social Media Strategy

Goal
To drive brand awareness and the launch crowdfunding campaign for new gaming and lifestyle brand MOUNTAIN, via targeted Instagram pages and through the brand page.

About
In addition to creating a strategy for the brand Instagram page including content and competitions with key press, we targeted specific Instagram pages perfectly suited to MOUNTAIN’s target group. We ran a series of adverts generating a huge amount of exposure for the new brand.

Results

  • Known as the “Tech Tok Keyboard” with key TikTok tech influencers
  • Highly engaged reach of over 2.5 million followers across 15 pages
  • MOUNTAIN featured in 50 stories and 45 posts in one month
  • Over 3700 entries for a series of competitions on brand Instagram page

WHY 360?

Market Testimonials

“It’s about working together. 360 has a perfect understanding for the needs of a journalist. The sense of urgency of deadlines are a clear message for them and they handle accordingly. They do know what kind of information you need as journalist and give you the information and contacts you need”

Frank Everaardt, Strategic Relationship Manager Tweakers & Hardware.info, The Netherlands

 

“We have been growing alongside 360 now for a long time and we value the connections they have helped us initiate and nurture. The 360 team are friendly, proactive and they not only help strengthen relationships but they are equipped with strong technical knowledge regarding the products they support in the marketplace. There is no doubt in my mind that they are pioneers in this industry - helping drive partnerships while supporting their clients and educating the media they work with”

Allan Campbell, Editor In Chief KitGuru, UK

“360 has connected us to a number of PC Hardware and Consumer Electronics brands, creating successful partnerships that are perfect matches for our loyal customers. It is a pleasure working with the team at 360, who are professional and results- driven. We look forward to many more years working together!”

Peter Wohlfart, BU Manager Duttenhofer (distributor) Germany

 

"For our daily work as a media company, it’s crucial to have a good and fast reaction of a media agency. While most agencies are struggling in giving us the right information, supplying us with samples or technical background, 360 Technology was always delivering excellent input for us. Working with the 360 team was always professional and friendly, and so we’re happy to have this reliable cooperation since years, also in terms of advertising and content marketing.“

Dennis Bode, CEO Hardwareluxx, Germany

Customer Endorsements

"Through working with 360 we gained access to a number of brands, creating successful partnerships. Reviews, advertising, and interesting content - all making us better in the process and delivering better information to our loyal users. We look forward to many more years together with the team at 360”

Carlos Reis, Editor In Chief
Zwame, Portugal

 

“We've been working with 360 since its inception, helping us get in contact with PC Hardware and Consumer Electronics brands. The end result was creating successful partnerships with different types of activities including product reviews, content, and advertising. It's a pleasure working with the people at 360: they're always available and quick to act with all our requests, helping us give the best editorial service to our enthusiastic and knowledgeable readers. Looking forward to working together for many more years!“

Paulo Corsini, Editor In Chief
HardwareUpgrade, Italy

“360 Technology is one of the best PR agencies we’ve worked with. They are one of the few that understand media and know how to work with us to build strong relationships and providing us with the tools and everything necessary for keeping a constant flow of information published about the brands they represent on our IT magazine that is both useful and interesting”

Mikel Aguirre, CEO
Geeknetic, Spain

 

“Guru3D.com has been working with 360 since day-0. The collaboration in-between all parties and partnerships involves product branding, product awareness, content creation, product reviews, sponsorships, and highly targeted advertising. The positive benefit here is that all parties in the chain from manufacturer products down the line towards channel partners in the end consumers get the best targeted and objective content, 360 works only with the best in the business. As such, we look forward to introducing your products to our world-wide reader base. It has been a pleasure working with 360 Technology, now and in the future”

Hilbert Hagedoorn, Editor in Chief
Guru3D, The Netherlands

Media, Influencer Network

NETWORK
• 1800+ press/influencer contacts
• Close network built-up over the past 20 years
• Segments include gaming, tech, lifestyle, audio/video
• 15M+ follower reach for esports influencer campaign alone

VALUE
• $1.1M published value…for $375K investment (2022 agency clients)
• Exposure generated through product investment for reviews, social media promos, competitions

RESULTS
• 11.1K published articles
• 1200+ review awards
• “Best of” lists with key media
• 300M+ influencer video views
• 2.5B+ banner impressions
• 12:1 ROAS social ad campaign

Channel Partners

NETWORK
• 1800+ press/influencer contacts
• Close network built-up over the past 20 years
• Segments include gaming, tech, lifestyle, audio/video
• 15M+ follower reach for esports influencer campaign alone

VALUE
• $1.1M published value…for $375K investment (2022 agency clients)
• Exposure generated through product investment for reviews, social media promos, competitions

RESULTS
• 11.1K published articles
• 1200+ review awards
• “Best of” lists with key media
• 300M+ influencer video views
• 2.5B+ banner impressions
• 12:1 ROAS social ad campaign

Industry & Enterprise Network

NETWORK
• 1800+ press/influencer contacts
• Close network built-up over the past 20 years
• Segments include gaming, tech, lifestyle, audio/video
• 15M+ follower reach for esports influencer campaign alone

VALUE
• $1.1M published value…for $375K investment (2022 agency clients)
• Exposure generated through product investment for reviews, social media promos, competitions

RESULTS
• 11.1K published articles
• 1200+ review awards
• “Best of” lists with key media
• 300M+ influencer video views
• 2.5B+ banner impressions
• 12:1 ROAS social ad campaign

MEET THE TEAM

Over 80 years of experience!

MANAGING DIRECTOR

Tobias Brinkmann

"From tech hardware triumphs to pioneering ventures, my journey is about turning visions into reality."

HEAD OF PR & MARKETING

Risteard McSweeney

"Turning stories into success; let’s write yours together"

Sales Director

Jesús López

"Building a brand? Strategy, common sense, and persistence. It's that simple, yet so rare."

Digital Marketing Manager

Nicholas Phillips

"I've been doing this for too long... which means you get to benefit from all my trial and error!"
Maximize your hardware success with expert PR, Digital Marketing, Sales, and Product Development support
CONTACT US
Ignite your vision with a free strategy chat!

Get In Touch

E: [email protected]
AUSTRALIA
Level 38, Tower 3 International Towers
300 Barangaroo Avenue
Sydney NSW2000
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